yowkee essential

From Steve Pavlina, CEO, Dexterity Software:

• Zero-Defect Software Development
• Shareware Amateurs vs. Shareware Professionals
• If No Independent Developers Are 100 Times Smarter Than You, Then Why Do Some Get 100 Times the Results?
• Basic Negotiating for Fun and Profit
• Networking Without the Cables
• If You’ve Tried Everything Imaginable And Your Product Still Won’t Sell, Here’s What You’re Missing
• How to Get More Sales for Less Work
• How to Permanently Increase Your Sales by 50% or More in Only One Day

Joel on Software:

• Good Software Takes Ten Years. Get Used To It
• Mouth Wide Shut
• Converting Capital Into Software That Works
• The Joel Test: 12 Steps to Better Code

And, Successful Shareware, Sanford Selznick’s The Do’s and Don’ts of Shareware, Part 1, Part 2 and Part 3.

I noticed there’re so many websites out there telling you how to sell your shareware, and basically these websites providing you some middle-man or marketing services (btw, most of their pages suck). So, did shareware programmers do marketing? I guess so, at least the success one do.