yowkee essential

Google is a partner of Yahoo, that it provide searching technology to. In other way, Google is the rival of Yahoo. Google has dominated the search engine world and its advertising energy keep growing. It’s kinda on-and-off partnership between them.

Yahoo’s recent action shows their intention to revive their search engine. First they acquired Inktomi to improve the searching algorithm. And now they plan to buy Overture. Both Inktomi and Overture have been more direct competitors to Google. Either Yahoo is stand up to fight with Google, or they are trying to create more profit from selling search business. Anyhow, with Yahoo’s buying and MSN’s join into the field, a worth-to-monitor show is coming soon in search engine world.