yowkee essential

This idea is awesome! Alex Tew, a 21-year-old student, come out the idea of selling pixel on a homepage, for 1 dollar per pixel. The idea is outstanding and excellent, simply because nobody ever think this would get to any where. But he proved it works! The pixel ads are sold at unit of 10×10 (100) pixels block. At this time of writing, it has almost all sold out.

The key to this success would be the domain name of www.milliondollarhomepage.com. What would one expect if he/she want to put up advertisement on Internet? The 2 key elements to attract eye-ball from the billion of Internet users:

• Search Engine: nowadays search engine dominate all the Interne traffic. Therefore, to attract traffic and potential clients, adapting the philosophy of target driven ads on search engine.
  
• Good content: content is King. You got the well written articles, interesting news/stories, well build up user communities, people tend to gather at your website. And then the website is valuable to put up ads, for its traffic.
  

So how did Alex make it? Who would think a plain homepage with tons of ads attractive? Would it just simple logic —- that having people really interested and go looking for a page on web full of shining and eye-hurting ads? I don’t think so. He choose a good tactic to start. First selling to closed friends and relatives, then issuing press release and getting URL of www.milliondollarhomepage being famous. Once the website being famous day by day, it’s at least well worth for $100 for a smallest unit to invest. Nevertheless, it did bring traffic! So and so, the rock rolls on and Alex made it.

Of course, this is a easy to replicate money-earning model. I believe there’s some where out there people are doing the same tricks now. Just that they ain’t that famous yet for their URL. I doubt the followers would last long if more and more come into the play field.

This round, traffic beat the target ads keyword.