yowkee essential

Google didn’t lay its hand on music selling business, instead, it started with Video. Google Video is now providing paid video content to users. They hook up with groups of provider like CBS, Sony BMG, NBA….for various entertainment video.

That could be pretty convenient if you missed out show of the TV series that you’re following, feel like to watch the NBA game last night that isn’t available at your subscribed channel. Now you could just “google” it. (note: Apple iTMS has certain TV series provided too, I am not sure which having more videos to sell). And people like Joel probably don’t have to ship their Aardvark’d DVD all by themselves, as it’s available here at google video store.

However, it’s controversial that Google has their own DRM used on the google video player — which customer used to play the video they bought. Of course, DRM could be possibly pushed by the content provider. And with DRM doesn’t necessary made Google an evil, as Apple and Microsoft applying that too. The issue is Google used to be technology driven company, and one who has largest control on Internet search market, the proprietary DRM used without revealing any details would bring in the worry.

On top of all that, I am inspiring of some ideas. It might be a good idea that its video store could allow individual to sell self-made video. Think about that, if you are a personal tennis coach, a software engineer, experts in some fields, this is a great chance and direct-channel for people to sell their talent. The video recording technology has evolved to a stage that everybody could record and doing close-to-professional video editing with various tools on market. So a tennis coach might record a series of tennis learning lessons, software developer could produce tons of targeted tutorial videos… It’s kind of podcast but probably video is a market easier for most people to dive in.